From idea to execution—your content finally has a home
How can I help you?
Package one
The Strategy Spark
Timeline: 2–4 weeks
Investment: Starting at €2,500
Get clarity, structure, and a content strategy that actually works.
This isn’t another content calendar. It’s your roadmap to growth.
Perfect for you if:
You're a founder, head of content, or marketing lead
You're posting content but have no clear strategy behind it
Your team is stuck on "what do we even say next?"
You want a short, focused engagement to build long-term clarity
You need help connecting content with your business goals
What's included:
Full content audit (website, blog, social, newsletter)
Brand + messaging alignment
Ideal customer persona clarity
3–5 strategic content themes
Content repurposing framework
1:1 handoff session to walk through strategy
Package two
The Chaos Cleanse
Timeline: ~3–6 weeks
Investment: Starting at €3,000
Your content deserves better than a messy Google Drive folder and 9 different Asana boards.
It’s time to streamline and scale.
Perfect for you if:
You have a team but no centralized workflow
Content gets lost in feedback loops or never published
Your team is overwhelmed, not under-skilled
You want to remove the bottlenecks slowing down content production
You’re preparing to scale and need a solid content ops foundation
What's included:
Process + workflow audit (briefing, editing, publishing)
Brand voice + tone documentation
Ownership map across stakeholders
Request + review forms that save HOURS
Custom Notion dashboard to centralize everything
1:1 team walk-through + async support
Package three
Content Co-Pilot
Timeline: 3 months minimum
Investment: Starting at €2,500
A fractional content strategist in your corner—without the full-time price tag.
You’re not hiring a content assistant. You’re hiring a partner who thinks like a strategist and executes like a pro.
Perfect for you if:
You’re creating content regularly but need someone steering the ship
You want help making data-backed decisions
You want to stop scrambling and start scaling
You need consistent support without hiring full-time
You want high-level strategy with someone who knows your business inside out
What's included:
Monthly planning + content reviews
Strategy calls + async support
Ongoing optimization based on analytics
Light project management support
Liaison between content, design, and leadership
Package four
Content Glow-up
Timeline: ~3–6 weeks
Investment: Starting at €3,000
A story-first approach to content that connects, converts, and actually sounds like you.
Because pretty content isn’t enough. Your brand deserves to sound like a whole experience.
Perfect for you if:
You’re rebranding or repositioning
Your content looks good but doesn’t connect
You want to refine how you show up online
You know your messaging needs a refresh but don’t know where to start
You want story-driven content that supports your UX and brand journey
What's included:
Messaging audit + brand storytelling map
Copy audit (website, email, socials, etc.)
Voice of customer research integration
CTA and UX flow recommendations
Strategic suggestions for copy refresh
Ask your digital self, what are it’s needs? Where could it use a bit of love and care?
Clear focus on your target audience
Get clarity on your target audience, what are they longing for, what are their needs, and how you can best position yourself to them to achieve your goals in your business.
Content Strategy & Management
Do you need a bit of content strategy, content organization, brainstorming, or advice on information architecture? Let’s make sure your content is aligned with your brand, organized, and interesting for users.
Lead generation & conversion rate optimization
A boost in conversions is always welcome, let me help you pick and choose ideas and features to focus on to get more users to buy.
Search engine optimization
Your site deserves to be seen on Google. I can help you with your SEO, on-page optimization, and keep an eye on website performance.
Let's take this 1:1 ✷
Let's take this 1:1 ✷
Do you have some questions, want to pick my brain, or run your strategy by me? Not a problem. Book a call discovery call with me and we can schedule it in!
Elise Garnaut - elisegarnaut.com
“I highly recommend Mackenzie. Her work was efficient and creative and she was always helpful and responsive. She worked well independently and came up with resourceful solutions to layout and template design. I would most definitely use her services again.”
Case studies
Are you curious to see some of my case studies?
Get in touch.
Let’s discuss how I can help you achieve the results you’ve been looking for on your website. Send me an email at hello@mackenziefly.com or schedule a 30 minute coffee chat below!