Getting online attention is only the beginning.
I help travel, hospitality and travel-tech brands connect content, websites and digital marketing to create better customer journeys from first click to conversion.
Getting someone’s attention feels like the gold-mine. But what happens next matters just as much.
Does the website answer what they came looking for? Does the content we’re creating build trust? Is the experience easy to navigate? Can people actually find you in search? And ultimately, does all of it help move someone from “this looks interesting” to “this is for me”?
Hi, I’m Mackenzie
With 10+ years of experience in content and digital strategy, I’ve helped brands from online education platforms to local destinations and global entrepreneurs grow their business by identifying gaps in their strategy and optimizing their visibility
My approach blends clear strategy with human-centered expression, alongside efficient content systems that make reaching your business goals not just effective but organic, sustainable and conversion focused.
Your favorite global citizen & consultant
Sharing pretty pictures of beaches is one thing.
Actually resonating with the right people? That's where the magic happens.
Let me take a guess at where you’re at right now
-> You already have some traction but you're struggling to get the visibility that moves the needle
-> You have a clear vision on your experience but you have no clue how to translate that to a digital strategy that grows
-> You know the answer to building obsession-worthy brands is to move towards human-connection, but you don’t know how to do that at scale
-> You want to convert your audience but aren’t sure how to convert them
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Here's where the magic happens
We collaborate and identify gaps in your digital strategy that are keeping your visibility stuck and your lead tracker dormant.
Your content & marketing strategist side kick
Bring me in for an intensive sprint where we focus on the things you need, and walk away with actionable steps to implement
Workshops & Intensives
Join my newsletter for your weekly does of sunshine. I share my inner world of content, business and things that help us shine
The Sunshine Club
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I thrive on partnerships
Are you a brand looking to work together? Let’s discuss how we can collaborate
